Insight | Research and Analysis

We believe that differentiation from competitors comes from an understanding of the social, cultural and business context in which a product competes. Through research and analysis, we evaluate problems and approach them from many perspectives, looking for opportunities to set our clients’ products apart in competitive markets.

Using a variety of methods and analysis processes, we transform research into actionable insights to connect with the target market and capitalize on new business opportunities.

Methods and Techniques Include:

  • Design Thinking
  • Usability Research
  • User Experience Mapping

Envision | Industrial Design

We approach our projects with empathy, in-depth knowledge and open minds. Equipped with research insights into our client’s brand, marketplace, customer and user needs, we translate this understanding into product innovation.

We design from the user’s perspective to ensure that our designs are intuitive and comfortable to use, providing positive practical and emotional experiences.

Methods and Techniques Include:

  • Ideation
  • Form Development
  • Human Factors
  • Ergonomic Analysis
  • Graphic User Interface
  • Color Studies

Integration | Mechanical Design

Working in collaboration with a client’s in-house team and our own designers, we ensure that a concept can be translated efficiently into a product.

Our creativity is predicated in the real-world constraints of manufacturability. Our understanding of materials, production processes, and in-house prototyping capabilities ensure that our concepts can effectively be brought to market.

Methods and Techniques Include:

  • Solid and Surface Modeling
  • Materials Analysis and Selection
  • DFM (Design for Manufacturing)
  • DFA (Design for Assembly)
  • Prototyping

Realization | Manufacturing

Realization expertise is key to our track record of bringing products successfully to market. We ensure that the design intent is maintained within the realities of manufacturing. We build, test and iterate prototypes in our own workshop. We have established new product supply networks for start-ups, market pilots, and liaised with development partners to roll out product experiences.

Methods and Techniques Include:

  • Tool Ready 3D CAD Creation
  • Vendor Identification and Selection
  • Manufacturing Support